02/28/2019 - 1:00pm to 03/10/2019 - 1:00pm
In the spring of 1981, Bob Everson, Marketing Director at Alpine Meadows Ski Resort, approached the Tahoe City Chamber of Commerce and the Visitors & Convention Bureau with the suggestion the North Tahoe Community host a winter carnival, and the idea for "SnowFest" was born. SnowFest! became extraordinarily successful. It was named one of the Top 100 Events in the United States by the American Business Association, and the Top 10 Events in California by the California Department of Tourism.
The event consists of approximately up to 100 events throughout the North Lake Tahoe area including a torchlight parade, laser show and fireworks, parades, pancake breakfasts, concerts, bar parties, ski races, dog and pet events, an ice-cream eating contest, a luau, Mardi Gras party, ice carving, a polar bear swim and much more. It is truly an opportunity to go out and play with friends, neighbors and visitors. SnowFest! also provides a venue for fundraising and educational events for many of the area non-profit organizations.